Aligning Top-Level Messaging
Outlines how the top-level things we emphasize are interrelated. You can sing from the same song sheet as you talk about the Beyond Boundaries vision, the strategic plan, the campaign, the brand, the FY21 Advancement work plan (the goals that drive our storytelling), why give, and why engage.
The Campaign, Why Give, Why Engage
A one-pager to help you develop talking points for a script or boilerplate for a written story.
Points of Pride
A list of things that make Virginia Tech great. You’re welcome to borrow from this for your own needs, for example, a document that weaves together some of these items and specific items that pertain to your college or unit.
About Virginia Tech (enrollment numbers, annual research expenditures, founded in 1872, and more.)
We Are Hokies
A look at the university’s history, traditions, locations, culture, research, and academics.