Brand Identity
Virginia Tech's brand identity is the set of elements, such as color, design, logo, and all the elements that identify and distinguish the visual brand of the university in the perceiver's mind.
This section of the brand center provides all the necessary tools to portray Virginia Tech’s brand identity the right way. This section speaks to the intent behind the branding and the the goal of cultivating a certain image in our audiences’ minds, setting the guidelines and ensuring consistency.