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Brand Identity

The words "Brand Identity" on a colorful background.

Virginia Tech's brand identity is the set of visible elements of the university's brand, such as color, design, and logo, and all the elements that identify and distinguish the brand in the perceiver's mind.

This section of the brand center provides all the necessary tools to portray Virginia Tech’s brand identity the right way. This section speaks to the intent behind the branding and the the goal of cultivating a certain image in consumers’ minds, setting the guidelines and consistency.