Resources for Virginia Tech communicators
These resources are for Virginia Tech communications professionals to assist them in the course of their daily work. For questions, email vtnews@vt.edu or fill out the Communicator Needs questionnaire.
New Communicator Toolkit
New to your role as a Virginia Tech communicator? This toolkit is a great place to get started.
Brand Strategy
This section defines our brand, including the positioning and key pillars that guide our work.
Brand Identity
This section of the brand center provides all the necessary tools to portray Virginia Tech’s brand identity the right way. This section speaks to the intent behind the branding and the goal of cultivating a certain image in consumers’ minds, setting the guidelines and consistency.
Campus Communication Contacts
Find contacts for Communications and Marketing.
Editorial Guide
Find information on storytelling best practices and stay aligned with messaging points for university communications.
Logos and Templates
Download official Virginia Tech logos, templates, and branded items.
Licensing and Trademarks
Find information about licensed merchandise and trademark usage.
How-tos and FAQs
University communicators can explore this list of frequently asked questions about collaboration tools and instructions on using communications systems at Virginia Tech. Visit the references and tools page for additional information about things that university communicators can use to stay connected and aligned in their daily communications work.
Marketing and Licensing and Trademarks Resources
Find key contacts, print and digital materials, and more.
Media Relations
The Virginia Tech Media Relations team works to connect university communicators, faculty, and campus newsmakers with the media. The team assists campus communicators with media pitches and media training for faculty experts.
Policies and Guidelines
This section offers guidelines and policies on a variety of media-related topics, from advertising, drone photography, and more that Virginia Tech communicators must adhere to.
Publishing Videos
Videos showcase the incredible research, learning, students, faculty, and staff taking place on campus with a much broader community in a visually engaging way. Learn how to upload your area's videos to video.vt.edu.
Social Media Guidelines and Best Practices
This guide provides tips and best practices for managing university social media accounts.
University Style Guide
Campus communicators should follow “The Associated Press Stylebook” when writing for Communications and Marketing and media releases. The University Style Guide notes specific exceptions and usages and takes precedence over AP style.
Photos and Other Imagery
Our photography tells the story of Virginia Tech in a powerful way. Learn about brand photography, how to upload photos to the university photo library, and more.
Virginia Tech News Guide
How to publish to Virginia Tech News, the university's primary hub for Virginia Tech storytelling.
Web Design and Accessibility
Communications and Marketing designs, builds, and maintains templates in our content management system (CMS), available to organizations across the university.