Downloads and Templates
Brand guidelines encapsulate the image, primary messaging, and various ways we represent Virginia Tech.
Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Virginia Tech brand. Download the library or swatch files below to have for your Adobe Creative Cloud suite, and visit the Color Guide for the primary and secondary palettes and color tools.
Our design elements are a key way to differentiate the Virginia Tech brand. When we use them appropriately, they create energy and depth in a design and form a visual system that is uniquely Virginia Tech’s. Learn more about design and how to apply branded design elements.
Virginia Tech’s brand architecture has six levels. At the top of the architecture is the master brand, followed in order by primary brand extensions, secondary brand extensions, tertiary brand extensions, sub-brands, individual brands, and endorsed brands. Each level of the architecture has its own unique relationship to the master brand and, therefore, its own set of rules. Learn how to use the master brand logo and what to avoid.
The primary brand extensions are the university-level colleges, research institutes, and divisions of the university, as well as some presidential and provost leadership areas. These entities have brand extension lockup logos that are tied directly to the master brand. Primary brand extensions must use the Virginia Tech brand guidelines.
Boundless Impact: The Campaign for Virginia Tech will generate the philanthropic resources that are critical to success.
The Virginia Tech Corps of Cadets has specific usages for its official logo and shield.
Virginia Tech Communications and Marketing professionals operate under shared guiding principles and support university aspirations with alignment around shared priorities.
Primary and secondary brand extensions may use their primary or secondary brand extension lockup logo, or the master brand logo, on any print correspondence media.
Communications and Marketing Templates
For use when planning and executing marketing campaigns and projects. Questions? email@example.com
For use when planning communications that require a comprehensive approach, including advanced notices, integrated marketing efforts, media relations outreach, complex stakeholder engagement, etc.
For use when strategic deployment of a story across multiple internal and external platforms is the primary goal. May be used in conjunction with a comprehensive Communications Plan or as a standalone.
Editorial Content Plan
For use when curating multiple pieces of content around a particular topic for editorial campaign planning purposes. This guide can help bring together previously published stories and denote future storytelling projects. May be used in conjunction with a comprehensive Communications Plan or as a standalone.
Image & Interview Release Form
Media releases are required for all minors and for any materials used outside of editorial storytelling, i.e., advertising, promotional, and marketing materials. Signed forms must be kept on file and indicated properly when uploading to the University Photo Library.
Project Management Templates
A high-level overview to outline your project before developing a full project plan. Make a copy of the document into your own Google Drive or download it into Word. Questions? firstname.lastname@example.org
A more detailed, comprehensive planning document that brings together details for project outcomes, stakeholders, teams, budget, etc. Make a copy of the document into your own Google Drive or download it into Word. Questions? email@example.com
Project Requirements Template
A supplemental document attached to an overarching project plan should guide the discussion about the requirements for the final deliverables as outlined in that plan. This is mainly used for product development but can also be adapted for conversations with the project's requestor. Make a copy of the document into your own Google Drive or download it into Word. Questions? firstname.lastname@example.org
Stakeholder Communications Matrix and Register
A supplemental document attached to an overarching project plan helps with brainstorming project stakeholders and their level of involvement and engagement. You first list all the possible stakeholders of your project in the register, then work through their level of engagement using the accompanying key. From there, you include the stakeholders needing the highest level of engagement on your main project plan. Make a copy of the document into your own Google Drive or download it into Word. Questions? email@example.com
Lessons Learned Template
A supplemental document attached to an overarching project plan helps assess your project's success. This should be used throughout the life cycle of your project and reviewed prior to the launch of your next project to make adjustments as needed. Make a copy of the document into your own Google Drive or download it into Word. Questions? firstname.lastname@example.org
Social media accounts support a range of goals at the university and must preserve and uphold Virginia Tech’s brand identity, integrity, and reputation.
Take the brand with you online with these Virginia Tech logo backgrounds for virtual work meetings and presentations. The backgrounds are sized for desktop use in Zoom.