Branding, Marketing, and Licensing and Trademarks Resources

The university logo or appropriate primary brand extension logo appears at the top left of the business card. Note that no other logos are to be used in conjunction with the university logo.

Business cards for secondary and tertiary brand extensions should use the university logo or appropriate primary extension logo and use their secondary or tertiary name in the text. Other alterations are not permitted.

Graduate Assistants/Teaching Assistants

With prior approval from the appropriate college, graduate assistants and graduate teaching assistants are permitted to use the university’s standard business card format for research-related, teaching-related, and other academic activities.

Backs of Business Cards

There is some flexibility for the backs of business cards. Approved distinct identities and QR codes leading to college or unit websites may appear on business card backs. Sub-brands may use their unit’s branding on the back of business cards.

For all university employees: Use Acherus Grotesque (regular) or Gineso condensed (book) with the master brand logo or appropriate primary or secondary brand extension logo. Use tertiary brand extension name in text only. First and last names, professional designations, and titles should be in bold.

University faculty and staff with flexible work arrangements should use only phone numbers in their email signatures where they can be reached during business hours, whether that be to a desk phone that is forwarded to a home or cell phone, to a university-issued cell phone, or to whatever line will reach the employee most efficiently.

For pronoun usage visit the Inclusive Language guide

Example:

JOHN SMITH | Position Title
Virginia Tech | Department
0123 Street Avenue, Suite 0011
Blacksburg, VA 24060
(540) 123-4567 | email@vt.edu
he/him/his

Video: How to insert the Virginia Tech logo lockup in your email signature using Outlook

Presentations should include slides with the university logo, or appropriate lockup logo.

Primary and secondary brand extensions may use their primary or secondary brand extension lockup logo or the university logo. Tertiary brand extensions must use the university logo or appropriate primary or secondary brand extension lockup logo and use their tertiary brand extension name in the text. Sub-brands must use the university logo and their sub-brand name in the text.

Primary and secondary brand extensions may use their primary or secondary brand extension lockup logo or the university logo. Tertiary brand extensions must use the university logo or appropriate primary or secondary brand extension lockup logo and use their tertiary brand extension name in the text. Sub-brands must use the university logo and their sub-brand name in the text.

Folded Cards

Other cards

Greeting Cards

Blank or with approved sentiment options, logo, and vt.edu on the back.

Messages:

1. With our deepest condolences.
2. Wishing you the happiest of birthdays!
3. Happy anniversary, with many more to come!
4. CONGRATULATIONS!
5. Seasons greetings!

Folder and Notepad

All university brand extensions use these name tags. Sub-brands and individual brands may use designs to align with their brand guidelines.

Space is limited: The fewer the words, the better. We recommend name tags be as simple as possible, with your name (omitting credentials) and department only. This extends the life of the tag and increases the flexibility of when and where you may want to wear your tag.

Character count: Names can be up to 10 characters long per line, and up to 15 characters long per unit/title line. If your department name or title is longer, the vendor will need to print this information in a smaller size to fit, which will make it hard to read. We encourage the use of business cards to feature your title and longer unit/department names.

Employees who are also alumni of the university may elect to include their graduation years on their name tags. Graduation years are abbreviated and are acknowledged on the same line as the name (i.e., Jane Doe ’68). Alumni employees with multiple degrees may elect to list years of each degree earned (i.e., Jane Doe ’68, ’71, ’73).

Specify standard tag or heavy-duty tag: Heavy-duty tags are an available option and recommended where above-average exposure to heat, moisture, and movement may occur.

Nametags may be ordered from a licensed print vendor.