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Resources for Virginia Tech communicators

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These resources are for Virginia Tech communications professionals to assist them in the course of their daily work. For questions, email vtnews@vt.edu or fill out the Communicator Needs questionnaire.

New Communicator Toolkit

New to your role as a Virginia Tech communicator? This toolkit is a great place to get started.

Brand Strategy

This section defines our brand, including the positioning and key pillars that guide our work.

Brand Identity

This section of the brand center provides all the necessary tools to portray Virginia Tech’s brand identity the right way. This section speaks to the intent behind the branding and the goal of cultivating a certain image in consumers’ minds, setting the guidelines and consistency.

Campus Communication Contacts

Find contacts for Communications and Marketing.

Logos and Templates

Download official Virginia Tech logos, templates, and branded items.

Licensing and Trademarks

Find information about licensed merchandise and trademark usage.

How-tos and FAQs

University communicators can explore this list of frequently asked questions about collaboration tools and instructions on using communications systems at Virginia Tech. Visit the references and tools page for additional information about things that university communicators can use to stay connected and aligned in their daily communications work.

Media Relations

The Virginia Tech Media Relations team works to connect university communicators, faculty, and campus newsmakers with the media. The team assists campus communicators with media pitches and media training for faculty experts.

Messaging

Stay aligned with messaging points for university communications.

Policies and Guidelines

This section offers guidelines and policies on a variety of media-related topics, from advertising, drone photography, and more that Virginia Tech communicators must adhere to.

Publishing Videos

Videos showcase the incredible research, learning, students, faculty, and staff taking place on campus with a much broader community in a visually engaging way. Learn how to upload your area's videos to video.vt.edu.

Social Media Guidelines and Best Practices

This guide provides tips and best practices for managing university social media accounts.

University Style Guide

Campus communicators should follow “The Associated Press Stylebook” when writing for Communications and Marketing and media releases. The University Style Guide notes specific exceptions and usages and takes precedence over AP style.

Using Photography

Our photography tells the story of Virginia Tech in a powerful way. Learn how to upload photos to the university photo library, how photos support the brand, and more.

VTx Guide

How to publish to VTx, the university's primary hub for Virginia Tech storytelling.