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Finding Data

With every social media platform providing data in a different way and a different place, it can be difficult to find the information you’re seeking. We’ve laid out some quick and easy steps to find your data on some of the major platforms.

Facebook

  • Log into Facebook and navigate to your page.
  • Visit the Insights tab to see your data.
  • Data can be exported for further analysis.

Twitter

  • Log into your Twitter account.
  • Navigate to analytics.twitter.com.
  • Analytics are turned off by default on most accounts and must be activated to begin collecting.
  • View your overview on the Home tab.
  • Data can be exported for further analysis in the Tweets tab.

Instagram

  • On your mobile device, sign into your account.
  • Ensure that your profile is set up as a “business” account.
  • You can view basic information about posts up to 2 years.
  • No data export feature currently exists on the platform.
  • To get deeper information, consider a 3rd-party application, such as Iconosquare, Sprout Social, and others.

Pinterest

  • Log into your Pinterest account.
  • Navigate to analytics.pinterest.com.
  • Full analytics tracking may need to be set up on your website.
  • You can also track traffic from Pinterest to your website using Google Analytics.